Facebook
prospecting for MLM doesn’t need
to be difficult. If you do it the wrong way, you could make it difficult for
yourself, but there is an easy, logical way to do it.
Before you start Facebook prospecting, always remember this: NEVER mention the name of
the company or opportunity you are promoting in your social posts (or
messages).
You can lead people to your Lead Capture Page, and work with them from there, but when
engaging on Facebook prospecting for MLM you never want to allow them to make
up their minds before you had a chance to present all the facts.
Firstly, take a look
at the friends you have. Some people have fewer friends (more about that in a
moment), but on average Facebook users have between 200 and 300 friends.
While most of these
people are probably not prospect material, you can easily identify likely
prospects among your friends:
Facebook Prospecting
1. When viewing your
“friends” page, simply hover over any person. This will give you an idea of
whether the person seems likeable, and is open to approach.
2. Pick one (or you
can go through all of them systematically one by one of you like), and visit
his or her profile page. Take note of his or her occupation.
Some of the best
prospects are people who are already involved in MLM (most people do not last
long on any program, and keep looking for “the right one”. By the time they
find a mentor – you – they will learn why they failed and how to fix it).
Other likely prospects
include people who are self employed (most of them have some experience of
selling), people who are doing work involving sales, and people who are stuck
in dead end jobs that pay badly.
3. Next, see where he or she lives. While it is possible to have conversations on
the phone or on Skype, nothing beats the value of a face to face meeting.
As such, if you happen
to live in a city or larger town, try to target people living close enough to
arrange for a physical meeting.
4. Note how long you
have been friends. If you share content related to network marketing on your
profile, chances are that he or she has already taken note of the content, and
possibly even looked at it or read it.
5. If he or she is
online, open the message box. I do not recommend sending a message he or she
has to read and respond to at a later time, because the response rate is very
low.
To start a Facebook
prospecting or conversation, all you have to type is this:
“Hi (name) – I see we
have been friends since (month and year). It’s been a while.”
That’s it – just wait
for a response. Whatever the response, work the following line into your
response:
“What are you doing
for a living?”
He or she doesn’t know
that you already checked, so you can expect an answer.
Now – if you are
dealing with a network marketer, you can say:
“Are you keeping your
options open for new opportunities and additional income streams?”
If it is someone in
sales, you can say:
“If you had to apply
your skills after hours, how much would you have to get paid to make it worth
your while?”
And if it’s someone
stuck in 8-5 job, you can say:
“Would it make your
life easier if you could generate a steady and growing income on the side?”
On any of these
questions, if you get a positive response, direct the person to Landing page. If
your prospect appears interested after viewing/reading the content, arrange a
meeting if possible.
People buy from people
– so the more they see you as a person, the better the chances of recruiting
your prospect into your opportunity.
